Aldo

Pour la passion des souliers et du design, (et de l’ecole) j’ai choisi de faire une serie de 3 posters mettant en vedette une compagnie canadienne etant Aldo. Selon moi, Aldo vise une clientele de jeunes professionnels a l’affut, logo tres propre et sobre, j’ai decide de jouer ces 2 facettes de l’entreprise. Le choix de couleur a ete determine quand j’ai su que leur devise etait “Stay Gold”. Alors, voila !

For the love of shoes and design (And School!) I chose to do a set of 3 posters of our canadian company Aldo. The way I see Aldo, I believe their main clientele comes from trendy young professionals. Their logo is clean cut, simple, minimalist and so I decided to play along those lines. The color choices came easily when I heard their about their motto “Stay Gold”. So there, enjoy !

Poster “VOX Classification”

See the PDF version here

The Vox Classification is a system in typography that classifies typefaces into 11 general classes. Invented by Maximilien Vox in 1954. The poster designed above is just to honor the creator in a creative manner.

Poster “Adrian Frutiger”

See the PDF version here

The project : Design a poster on Adrian Frutiger. Adrian who? Adrian Frutiger; the creator of the typefaces Univers & Frutiger. Beautiful fonts. So,Yes. He’s 82 and is a typeface designer. Cheers to that.

Poster “It happened one night…”

See the PDF version here

The project : To design a typo (hand-drawn) inspired from the sentence “It happened one night…” Back to the basics of putting ink to paper.